The magazine review of the ‘Troll Hunter’ consists of one large image of the main protagonist. The image is positioned in the top half of the review, covering half of the page. This is used to draw the attention of everyone towards the picture, the image itself is a close up of the main actor, what makes this photo effective is that the reflection in the actors reflection is one of the trolls in his sight, this way the readers are puzzled in who or what is in his reflection.
The text covers up the other half of the page; this is probably used to enhance the equality between the text and image, to show that the movie is equally good in both ways. The text consists of the making of the film, the reviewers are speaking about the Norwegian culture of troll hunting and the sub genre of the movie, it gave examples of previous films in the same gender and how they wasn’t as good as this movie is looking.
The review speaks about the religious aspects of the film, of how the chosen actor quit the job as it affected his religious beliefs. The quote in the review ‘MONSTERS LURK UNDER BRIDGES AND CAN SMELL OUT TRUE CHRISTIANS’ emphasises the feud between the trolls and Christians, that’s why the review said they had to hire a Muslim actor ; so there isn’t any religious beliefs being affected. This is very effective towards the audience as they can judge that the makers of the movie are aware of the religious beliefs and it didn’t stop them from making a 4 start movie.
While analysing the image in the poster, I realised that the image of the actor and the troll in his reflection was used to emphasise the constant levels of action in the movie, also by a line in the review quoted ‘every ten minutes a new monster shows up’ backs my point of the movie being jam packed with action, which excited myself and most definitely by the readers. The writers of the review only needed one image to excite audiences.
There isn’t necessarily any brand identity in the review but the movie is reviewed very well, with a short readable review and a great main image while the religious aspects is discussed, the movie won the hearts of most readers, due to the excitement readers received when they read the review.
Overall, I think the poster is successful and has been promoted immensely well since it gave us an insight to what to expect in the film, it shows that the film is an action/thriller and it contains a lot of action, violence and cutting edge scenes. Moreover, it attracts the audience to watch the film to judge if the movie is more effective than the review.
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