This film poster consists of male and female protagonists relaxing on wall that is beside a river. The body language and facial expressions of both progatonists shows a intimate bond towards one and the other.
The text in the poster is all black amd white but the name of the movie is in a bold red font. The font of the text isn’t what you would usualy see in a romantic movie as it looks like a font you would find in a thriller movie such as ‘Repo Men’ This makes it seem as the movie could be a comedy, but in black and white, you know there’s going to be pain involved. The tagline ‘Live in the moments’ goes well with the movies name in red font , as it emphasises the anxiety of the movie, which could mean that one of the protagonists could die. The tag line synchronises well with the picture as it creates an anxiety in the audience, as how have these two couple ended up in a situation like this?.
The main image is in black and white and features the two lead characters in a wind swept romantic pose with New York City faded out into the background; which is blurred, this effect was used to enhance the focus on the couple, rather than the beautiful surroundings of New York. This tells us that the movie genre is romantic, as it only consists of a male and a female on a bridge. The facial expressions of the protagonists also gives a hint of the movie genre, as a horror film wouldnt have two people slanting against a wall; smiling at eatchother.
The title of the movie is a Ariel font, colourd red. The font is unusual for a romance movie as its a hard knot font which is used in movies with the genre thriller or horror, also the colour red emphasises love and blood, as both together, it creates a simolbolic feeling to the audience, making them think that somthing unexpected happens. Just by looking at the title.
Thers isnt necessarliy any brand identity in the poster, it just consists of the actors/actresses names in bold black at the top of the page, and the movie description in greay to the left of the page. Maybe the brand identity was purposly hidden, to make people curious to why and how this movie was made.

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